I specialise in helping self employed people pay less tax and avoid fines - our clients are mainly one person businesses, usually working from home. As such, I am always looking at ways of increasing their profits for a low cost - we have had several start up businesses recently where they are particularly looking for low costs in their first year as they build up the business. The traditional way of doing things when you started a small business was to maybe print some flyers and distribute them, or to take out an advert in the local press or printed listing directory. Vanessa Warwick started an excellent discussion on the propertytribes forum, regarding Social Networking for business, which very much applies to every small business owner. I recently ran a talk on 'Social Media for Business' at the Epsom BNI group, where I am the chapter director, and was surprised by the number of people who hadn't considered the business return that is possible from social networking. This got me to posing the question: How many accountants offer advice on Social Networking to increase their client's profits? Following feedback from the talk I gave to Epsom BNI, in addition to continuing to promote ecademy and twitter for business to our clients, I have decided to offer a simple introduction to Social Networking for Business as part of the service I offer to small business owners, helping them to increase their profits. Social Networking is ideally placed for the type of clients we specialise in, the small self employed business, as there are low costs and great potential benefits for the business. A good example of what is possible is another propertytribes member, Sally Asling, who has in fact generated £6,000 of income via twitter in 3 months.
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