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Chris Barling

Chris Barling

SellerDeck

Chairman

Globe House, Lavender Park Road, West Byfleet, KT14 6ND

www.sellerdeck.co.uk

Contact: Chris Barling

Company description

SellerDeck supplies ecommerce software and EPoS systems to small and mid-sized companies that want to be in full control of their online business. The company's desktop application gives merchants control over key components such as hosting, payments, fraud detection and customer feedback without having to rely on third-party, cloud-based solutions.

Established in 1996, SellerDeck changed its name from Actinic Software in June 2012 and currently has more than 5,000 UK customers.

About the expert

Chris Barling is chairman of SellerDeck (formerly Actinic Software), a company he co-founded in 1996. An ecommerce expert, enthusiastic entrepreneur and business angel, Chris has a passion for helping small businesses take advantage of new technology.

He has over 30 years’ experience in the IT industry. Prior to starting SellerDeck, Chris held senior positions in Reuters and Cable and Wireless and spent time on the board of GLS (the UK's largest educational supplier).

Over 17 years Chris has written hundreds of articles on EPOS and ecommerce for a large range of small business magazines and websites. He has also published three books on ecommerce.

Chris is a keen Arsenal supporter and lives in Devon where he indulges his passion for sailing whenever he gets the chance.

Articles by this expert, by highest rating

  • Online selling tips (part one)

    Chris Barling, CEO of ecommerce software supplier SellerDeck, shares his top tips for successful online selling…

  • How ecommerce enabled our business to grow

    Based in Aberdeenshire in north-east Scotland, Polished Bliss is a small business run by four passionate individuals – husband and wife Richard and Angela Cooper, plus, Clark Aitken and Marsha Farrell…

  • Preventing shopping cart abandonment

    It’s easy to get upset when people visit your website, place products in their shopping cart but don’t complete checkout. This is known as ‘cart abandonment’. In this article, Chris Barling shares his top tips to help prevent shopping cart abandonment…

  • How to boost online sales

    Chris Barling, Chairman of ecommerce and EPOS software supplier SellerDeck, seeks insight from his customers about how to boost online sales when times are tough…

  • How my online business survived early setbacks

    Defrauded, burgled, but not beaten. How John Sollars and his Shropshire-based company Stinky Ink harnessed the power of ecommerce to survive and come up smelling of roses…

  • Selling through multiple channels

    Chris Barling, CEO of ecommerce & EPOS supplier SellerDeck, provides advice on selling through multiple channels…

  • How to set up an online store

    Chris Barling, Start Up Donut expert and founder of our sponsor SellerDeck has published a second book, which is entitled The insider's guide to ecommerce: 440 business insights for the ambitious online retailer. It’s full of useful tips and essential knowledge gained from Chris’ 15 years in online sales and marketing.…

  • How I started and developed my ecommerce business

    When Alan Corfield shifted from convenience store retailing to experimenting with selling clothing on eBay, little did he realise he was sewing the seeds of a successful online business that would grow its turnover to £500,000 just four years later…

  • Sell more to your website customers

    Getting people to visit your website is only half of the battle. Chris Barling, Chairman of ecommerce and EPOS systems supplier SellerDeck, provides tips on how to sell more to customers once they’re on your site…

  • Key considerations when thinking about selling online

    Chris Barling, CEO of ecommerce & EPOS specialist, SellerDeck looks at what a potential start-up owner needs to consider when taking the plunge online…

  • How we started and grew our online business

    It started with a £1 eBay advert, but quickly grew into an online business with a £1m turnover. So how did Luna Spas founders Nic and James Auckland do it? …

  • Online selling tips (part two)

    In the second of a two-part series, Chris Barling, CEO of ecommerce software supplier SellerDeck, shares his top tips for successful online sellingIf you have missed it, you can see part one here.…

  • Making money online – set up and sit back

    Many people dream of the perfect business, one where great profits are made with minimal effort. There are no guarantees, but Chris Barling, Chairman of ecommerce and EPOS supplier, SellerDeck, knows many people who are doing just that by running an online business. So where do you start?…

  • How we set up our ecommerce business

    Times were tough when Will Starrit and Andrew Taylor took over an ailing motorcycle accessory shop. However, they were soon bucking the downward trend using ecommerce technology to sell their select range of clothing and accessories…