Chris Barling

Actinic

CEO

Globe House, Lavender Park Road, West Byfleet, KT14 6ND

www.actinic.co.uk

Contact: Chris Barling

Company description

Founded in 1996, Actinic is a British company specialising in helping small and medium retailers trade, both online and offline, using its ecommerce and electronic point of sale (EPOS) packages. Actinic offers ecommerce products for web designers and self-builders, including both web-based and desktop solutions. Over 50 per cent of SMEs using packaged software to run their e-stores use Actinic.

About the expert

Chris Barling is chief executive officer and co-founder of ecommerce and EPOS solutions vendor, Actinic. He is co-author of 'Selling Successfully Online – over 120 top tips for running an ecommerce website'. Chris co-founded Actinic in 1996 with serial entrepreneur Kevin Grumball. The company went through rounds of business angel and VC funding before going public in 2000 on the London Stock exchange, and returned to private hands in a management buyout in 2002. Actinic powers more UK e-stores than any other company, and has more than 10,000 customers in 40 countries.

Chris has a first class honours degree in computer science from Brunel University, and more than 30 years' business experience. His previous positions include IT director at GLS, the UK's largest educational supplier, chairman of Internet Policy Group at Cable & Wireless and business analysis manager at Reuters. Like many Actinic staff, Chris works remotely from his own home, which in his case is in south Devon. His hobbies include walking and sailing. He is married with three children.