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Return to expert listChris Barling
SellerDeck
Chairman
Globe House, Lavender Park Road, West Byfleet, KT14 6ND
Contact: Chris Barling
Company description
SellerDeck supplies ecommerce software and EPoS systems to small and mid-sized companies that want to be in full control of their online business. The company's desktop application gives merchants control over key components such as hosting, payments, fraud detection and customer feedback without having to rely on third-party, cloud-based solutions.
Established in 1996, SellerDeck changed its name from Actinic Software in June 2012 and currently has more than 5,000 UK customers.
About the expert
Chris Barling is chairman of SellerDeck (formerly Actinic Software), a company he co-founded in 1996. An ecommerce expert, enthusiastic entrepreneur and business angel, Chris has a passion for helping small businesses take advantage of new technology.
He has over 30 years’ experience in the IT industry. Prior to starting SellerDeck, Chris held senior positions in Reuters and Cable and Wireless and spent time on the board of GLS (the UK's largest educational supplier).
Over 17 years Chris has written hundreds of articles on EPOS and ecommerce for a large range of small business magazines and websites. He has also published three books on ecommerce.
Chris is a keen Arsenal supporter and lives in Devon where he indulges his passion for sailing whenever he gets the chance.
Articles by this expert, by highest rating
Eight tips for selling online to customers overseas
Making online sales to customers outside of the UK can seem scary. To allay such fears, here are some international sales tips as well as useful information about tax, shipping and fraud…
Online selling tips (part two)
In the second of a two-part series, Chris Barling, CEO of e-commerce software supplier SellerDeck, shares his top tips for successful online selling…
How I started and developed my ecommerce business
When Alan Corfield shifted from convenience store retailing to experimenting with selling clothing on eBay, little did he realise he was sewing the seeds of a successful online business that would grow its turnover to £500,000 just four years later…
Selling through multiple channels
Chris Barling, CEO of ecommerce & EPOS supplier SellerDeck, provides advice on selling through multiple channels…
Key considerations when thinking about selling online
Chris Barling, CEO of ecommerce & EPOS specialist, SellerDeck looks at what a potential start-up owner needs to consider when taking the plunge online…
Online selling tips (part one)
Chris Barling, CEO of e-commerce software supplier SellerDeck, shares his top tips for successful online selling…
How we started and grew our online business
It started with a £1 eBay advert, but quickly grew into an online business with a £1m turnover. So how did Luna Spas founders Nic and James Auckland do it? …
Sell more to your website customers
Getting people to visit your website is only half of the battle. Chris Barling, Chairman of e-commerce and EPOS systems supplier SellerDeck, provides tips on how to sell more to them when they’re onsite…
Making money online – set up and sit back
Many people dream of the perfect business, one where great profits are made with minimal effort. There are no guarantees, but Chris Barling, Chairman of ecommerce and EPOS supplier, SellerDeck, knows many people who are doing just that by running an online business. So where do you start?…
How to boost online sales
Chris Barling, Chairman of ecommerce and EPOS software supplier SellerDeck, seeks insight from his customers about how to boost online sales when times are tough…
How we set up our ecommerce business
Times might be tough, but Urban Rider is a start-up that’s bucking the downward trend in retail. Will Starrit and Andrew Taylor are 20-somethings with a passion for motorbikes who are riding through the storm. They may lack experience, but they’ve used ecommerce technology to rescue an ailing business …
Protect your brand online
Chris Barling, Chairman of ecommerce and EPOS specialist SellerDeck, provides his eight top tips for protecting your brand online…
How ecommerce enabled our business to grow
Based in Aberdeenshire in north-east Scotland, Polished Bliss is a small business run by four passionate individuals – husband and wife Richard and Angela Cooper, plus, Clark Aitken and Marsha Farrell…
How to set up an online store
Chris Barling, Start Up Donut expert and founder of our sponsor SellerDeck has published a second book, which is entitled Selling Successfully Online – Over 300 Top Tips for Running an Ecommerce Website. It’s full of useful tips and essential knowledge gained from Chris’ 15 years in online sales and marketing.…
Preventing shopping cart abandonment
It’s easy to get upset when people visit your website, place products in their shopping cart but don’t complete checkout. This is known as ‘cart abandonment’…
10 Ways to keep your online customers loyal
Given the cost of attracting new customers – thought to be as much as eight times more expensive as holding onto existing buyers – ensuring customer loyalty can be the difference between failure and success. Here are ten basic pointers aimed at helping you to encourage customer loyalty if you sell online…
How my online business survived early setbacks
Defrauded, burgled, but not beaten. How John Sollars and his Shropshire-based company Stinky Ink harnessed the power of ecommerce to survive and come up smelling of roses…
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