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Company description
We're brand doctors. We help businesses be vivid and believable in the minds of their prospects, driving referral and demand.
About the expert
Iain is a brand expert and business writer. After directorships at Added Value Group and Interbrand, he launched The Encounter Business. His internationally best-selling books include 'How To Move Minds and Influence People' and 'The Domestic Engineer', a study of the Dyson business.
Articles by this expert, by highest rating
What lessons can start-ups learn from Dyson?
Industrial designer Sir James Dyson is best known as the inventor of the world-famous dual-cyclone bagless vacuum cleaner. Partly supported by the salary of his art teacher wife, after five years and many prototypes Dyson launched his ‘G-Force’ cleaner in 1983, but manufacturers and distributors in the UK largely remained unimpressed (the product’s high price tag certainly was an issue…
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