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Kevin is a business adviser, marketing expert, motivational speaker and author. After 20 years in advertising, Kevin has spent the last nine as an independent troubleshooter, advising companies on how to change their businesses for the better, via change management programmes, non-exec work or better pitching.
I'm a business adviser, marketing expert, motivational speaker, author, guitar player, lover of wildlife, hater of business bullshit and campaigner for plain English. http://www.linkedin.com/in/kevinduncan
Before you start a business, you must carry out market research – it can be the difference between success and failure. Start-up author Kevin Duncan explains how to find out more about your competitors, potential customers and – crucially – their reaction to your prices…