The best start-up advice usually comes from the best-placed experts of all – those who’ve actually been there and done it.
In this episode, we speak to Surlender Pendress, co-founder of the Love Writing Company, which is based in the West Midlands. It sells innovative writing pencils, erasable colour pencils and washable crayons developed specifically for children’s hands, created to make it easier, quicker and more enjoyable for children to learn to write. Surlender started the business in 2019 with Mark Sherwood. She explains where the idea for her business came from and retraces her start-up steps, looking at key challenges she faced and how she overcame them.
About our expert
Surlender Pendress started the Love Writing Co in 2019 with Mark Sherwood. The award-winning stationery brand, is based in The Black Country , West Midlands. It provides innovative writing pencils, erasable colour pencils and washable crayons developed specifically for children’s hands and engaging handwriting practice books all created to make it easier, quicker and more enjoyable for children to learn to write.
About our sponsor
Thanks to Dell Technologies for sponsoring series four of the Start Your Own Business podcast.
Dell has what you need to start, scale, and succeed, including end-to-end tech solutions to boost productivity and maximise security so you can focus on innovation.
Our partnership with Dell means you get top products at special prices and a personalised consultation from a dedicated tech adviser who will get to know the goals of your business. Find out more by emailing the Dell for Startup UK representative at [email protected].
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