Pricing

Setting prices right is a crucial task. Go too high or low and it can have disastrous consequences for your business. Find out how to set prices.

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Don't compete on price

Competing on price threatens your margins and your reputation. Ben Dyer explains why small business owners should avoid price-cutting.

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Pricing your product or service

Your costs, the value customers attach to your services or products and your competitors' prices are key considerations. Learn how to set prices.

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Why value-based pricing works best

Value-based pricing is about coming up with a price that your customers are willing to pay. Pricing strategist Mark Stiving explains.