Testing business ideas

One of the best ways to avoid starting a new business that's doomed to failure is to test your business idea rigorously before you launch.

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How to develop new products

Use this checklist to help to develop new products, from developing new ideas to setting budgets, deciding on product specification and prototyping.

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Researching your market

Success in business requires maintaining a thorough knowledge of your customers and competitors. Find out what market research involves.

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How to carry out market research

To carry out market research first clarify what you need to know; choose cost-effective methods and use your research to improve your competitiveness.