Annual Donut survey reveals positive picture


Date: 10 April 2024

A happy man completes the annual small business survey

Starting and running a small business is not easy. There are many bridges to cross and you need to be resilient in the face of each challenge you face.

Since the pandemic of 2020, sole traders and small businesses have faced a prolonged cost-of-living crisis and inflation.

Somewhat surprisingly, despite these challenges, 66% of small business owners revealed that they expect to fare better in 2024 than in 2023 in the annual Donut Small Business Survey. Donut site users also shared how they plan to promote their business in the year ahead and the key challenges they expect to face.

See the key findings below.

Donut survey 2024 results infographic

Copyright 2024. Written by Fiona Prior, Donut Blog Team

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