Your marketing strategy

Business partners write their smal business marketing plan
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Q&A: Marketing plans

Writing a marketing plan may seem unnecessary for a start-up, but in fact it's a vital tool that can help you focus your marketing activities.

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How I produced my marketing plan

Jake Xu of creative design and brand communications agency Ready explains the benefits of planning your approach to marketing.

A filing cabinet with hanging files including a sales folder
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Q&A: Sales forecasting

Sales forecasting is key to cash flow control, but it can be difficult for new businesses, because they don't have any past sales figures to go on.

Row of dice with the words Service Quality Reliability and Efficiency on them
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Should you offer a product guarantee?

A guarantee can help remove a customer's concerns when making a purchase. Should you offer a guarantee that goes beyond the statutory customer rights?

Smiling woman - How I attract customers
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How I attract customers

Claudia Gillow, founder of Frome-based clothing retailer Deadly is the Female, explains how her business attracts punters.

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