Your marketing strategy

Planning your marketing
Article

Planning your marketing

Successful marketing starts with a solid understanding of your customers, finances and opportunities. Our overview of marketing planning.

Article

Q&A: Marketing plans

Writing a marketing plan may seem unnecessary for a start-up, but in fact it's a vital tool that can help you focus your marketing activities.

Article

How I produced my marketing plan

Jake Xu of creative design and brand communications agency Ready explains the benefits of planning your approach to marketing.

Article

Q&A: Sales forecasting

Sales forecasting is key to cash flow control, but it can be difficult for new businesses, because they don't have any past sales figures to go on.

Article

Should you offer a product guarantee?

A guarantee can help remove a customer's concerns when making a purchase. Should you offer a guarantee that goes beyond the statutory customer rights?

Smiling woman - How I attract customers
Article

How I attract customers

Claudia Gillow, founder of Frome-based clothing retailer Deadly is the Female, explains how her business attracts punters.

What does the * mean?

If a link has a * this means it is an affiliate link. To find out more, see our FAQs.