Sales techniques

Effective selling is about stressing the benefits of your product. Discover key sales techniques from market research to overcoming objections.

Sales techniques - overview

Effective selling is about stressing the benefits of your product. Discover key sales techniques from market research to overcoming objections.

Preparing your sales pitch - checklist
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Preparing your sales pitch - checklist

Selling can be intimidating, but our useful checklist will help your prepare a sales pitch that will persuade the customer, overcome objections and close the sale.

A couple of businessmen sat down to negotiations
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Essential guide to negotiating

How to plan your negotiating strategy, conduct a successful negotiation with customers and suppliers and get great deals for your business

A shopper carries a red shopping basket in a shop aisle
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Q&A: Sales technique

It takes skill, but training, practice and experience can help anyone get better at selling. Andrew Milbourn, sales director of Kiss the Fish, explains.