Sales techniques

Effective selling is about stressing the benefits of your product. Discover key sales techniques from market research to overcoming objections.

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Sales techniques - overview

Effective selling is about stressing the benefits of your product. Discover key sales techniques from market research to overcoming objections.

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Negotiating

Good negotiation depends on setting clear objectives, including knowing where you will and won't compromise. Our guide to getting the right deal.

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Negotiating a sale - checklist

From preparing yourself and clarifying your objectives to realising the importance of listening, learn how to improve your negotiating skills.

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Online selling - how to get it right

Chris Barling, CEO of ecommerce software supplier SellerDeck, shares his tips for online selling and says that normal business rules still apply.

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Sell your products or services

Good sales technique can help you find the right person to speak to, overcome objections and close the sale. Read our simple guide to selling.

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Sell more to your website customers

Getting people to visit your website is only half the battle. Chris Barling provides tips on how to sell more to customers once they're on your site.

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Selling through multiple channels

Customers who shop across multiple channels spend more - but accommodating their behaviour can be difficult. How to operate a multi-channel strategy.

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Q&A: Customer service

Derek Williams, Chief Executive of The WOW! Awards, explains how investing in staff training on customer relationships can make a real difference.

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Q&A: Networking

Elsa Caleb explains what networking is and provides her top tips on networking, with the benefits it will bring to your business.

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Q&A: Sales technique

It takes skill, but training, practice and experience can help anyone get better at selling. Andrew Milbourn, sales director of Kiss the Fish, explains.