Sales techniques

Effective selling is about stressing the benefits of your product. Discover key sales techniques from market research to overcoming objections.

Sales techniques
ARTICLE

Sales techniques - overview

Effective selling is about stressing the benefits of your product. Discover key sales techniques from market research to overcoming objections.

Preparing your sales pitch - checklist
Article

Preparing your sales pitch - checklist

Selling can be intimidating, but our useful checklist will help your prepare a sales pitch that will persuade the customer, overcome objections and close the sale.

A couple of businessmen sat down to negotiations
Article

Essential guide to negotiating

Good negotiation depends on setting clear objectives, including knowing where you will and won't compromise. Our guide to getting the right deal.

Article

Q&A: Sales technique

It takes skill, but training, practice and experience can help anyone get better at selling. Andrew Milbourn, sales director of Kiss the Fish, explains.