Promote your business

There are a multitude of ways to promote your business. This overview will help you identify the best methods of promotion for your business.

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Promote your business - overview

There are a multitude of ways to promote your business. This overview will help you identify the best methods of promotion for your business.

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Advertising

Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.

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Direct mail and email marketing

Direct mail and email can be cost-effective ways of marketing your business, allowing you to reach large numbers of customers. Our overview.

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Effective PR

PR helps you create good publicity, building your reputation with customers and others whose opinion matters to you. How to make the most of PR.

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Exhibiting - checklist

Exhibitions can be a great place to meet potential customers face to face. Here are the key steps to exhibition success.

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Market your new business

Effective marketing starts with researching your market and competition - you can then plan who to sell to and how to reach them. Read our overview.

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Online selling - how to get it right

Chris Barling, CEO of ecommerce software supplier SellerDeck, shares his tips for online selling and says that normal business rules still apply.

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Planning your PR - checklist

PR activities can help spread the word about your business for little money. This checklist explains how to promote your business through the press.

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Writing a press release - checklist

Use this checklist to help you write an effective press release, including how to structure it, what you need to include and what format to use.

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Free publicity for your business

One area where it can be difficult to keep costs low is marketing. But there are effective ways to raise your profile that just need time and effort.

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How to boost online sales

Chris Barling, chairman of ecommerce and EPOS software supplier SellerDeck, seeks insight from his customers about how to boost online sales.

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Q&A: Marketing plans

Writing a marketing plan may seem unnecessary for a start-up, but in fact it's a vital tool that can help you focus your marketing activities.

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Q&A: Networking

Business strategist Elsa Caleb explains what networking is, and provides her top tips on the benefits it will bring to your business.

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Why business image matters

Branding and business image are key considerations for start-ups. Ces Loftus-Price provides her golden rules for branding your new venture.

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14 ways to gain free publicity

Some ideas are so powerful they generate publicity year after year after year. These 14 tips might encourage journalists to cover your business.

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How I publicise my business

Janie Thomson applied for a match-funding grant through her local council and this helped with initial marketing costs. Here are her publicity tips.

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Q&A: Media interviews

Paul Green was a journalist for 13 years before setting up his own PR agency. So what tips does he offer to small-business owners?

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Q&A: Personal branding

How do you look, behave or project yourself in a professional capacity? Does your personal brand give the message you want to project to customers?

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Q&A: PR for start-ups

Jane Lee of IT PR specialist Dexterity explains how start-ups can harness the power of effective public relations for the good of your business.

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Q&A: Pre-launch marketing

It's vital to make the market aware of your business if you're to make sales from the off. Here is some practical advice on how to do it.