Promote your business

There are a multitude of ways to promote your business. This overview will help you identify the best methods of promotion for your business.

Promote your business - overview

There are a multitude of ways to promote your business. This overview will help you identify the best methods of promotion for your business.

Local customers in café ordering food

How to get more local customers

How to get more local customers using Google My Business, social media sites, customer reviews and networking to market your business.

Two warning sirens on a clear day with a blue sky in the background

Free publicity for your business

One area where it can be difficult to keep costs low is marketing. But there are effective ways to raise your profile that just need time and effort.

Woman with megaphone - how I publicise my business

How I publicise my business

Janie Thomson applied for a match-funding grant through her local council and this helped with initial marketing costs. Here are her publicity tips.

A small business marketing business team plan their strategy

Market your new business

How to market your new business, including doing a SWOT analysis, developing a marketing strategy, creating a marketing plan and hitting sales targets

Public Relations (PR) helps your business protect and enhance its reputation

Essential guide to effective PR

Public relations (PR) builds brand awareness, enhances your reputation, creates publicity and brings in new customers.

Multitasking doing the crossword and being on the phone

Planning your PR - checklist

PR activities can help spread the word about your business for little money. This checklist explains how to promote your business through the press.

Writing a press release

Writing a press release - checklist

Use this checklist to help you write an effective press release, including how to structure it, what you need to include and what format to use.

Creating an advertisement

Essential guide to advertising

How to use advertising to grow your business, including online advertising such as Pay Per Click, as well as print ads, radio, TV and cinema advertising

Exhibiting - checklist

Exhibiting - checklist

Exhibitions can be a great place to meet potential customers face to face. Here are the key steps to exhibition success.

A sign saying "The next bid thing" representing pre-launch small business marketing

Q&A: Pre-launch marketing

It's vital to make the market aware of your business if you're to make sales from the off. Here is some practical advice on how to do it.

Grou of people talking - PR for start-ups

Q&A: PR for start-ups

Jane Lee of IT PR specialist Dexterity explains how start-ups can harness the power of effective public relations for the good of your business.

A street sign saying "What is your personal brand?"

Q&A: Personal branding

How do you look, behave or project yourself in a professional capacity? Does your personal brand give the message you want to project to customers?

Little boy in a hat and shirt shouting into a white megaphone to gain publicity

14 ways to gain free publicity

Some ideas are so powerful they generate publicity year after year after year. These 14 tips might encourage journalists to cover your business.