Promote your business

There are a multitude of ways to promote your business. This overview will help you identify the best methods of promotion for your business.

Promote your business
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Promote your business - overview

There are a multitude of ways to promote your business. This overview will help you identify the best methods of promotion for your business.

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Free publicity for your business

One area where it can be difficult to keep costs low is marketing. But there are effective ways to raise your profile that just need time and effort.

Woman with megaphone - how I publicise my business
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How I publicise my business

Janie Thomson applied for a match-funding grant through her local council and this helped with initial marketing costs. Here are her publicity tips.

Market your new business
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Market your new business

Effective marketing starts with researching your market and competition - you can then plan who to sell to and how to reach them. Read our overview.

Old wooden door with a letter box
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Direct mail and email marketing

Direct mail and email can be cost-effective ways of marketing your business, allowing you to reach large numbers of customers. Our overview.

Effective PR
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Effective PR

PR helps you create good publicity, building your reputation with customers and others whose opinion matters to you. How to make the most of PR.

Planning your PR - checklist
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Planning your PR - checklist

PR activities can help spread the word about your business for little money. This checklist explains how to promote your business through the press.

Writing a press release - checklist
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Writing a press release - checklist

Use this checklist to help you write an effective press release, including how to structure it, what you need to include and what format to use.

Notice board full of advertising ads, flyers and leaflets
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Advertising

Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.

Exhibiting - checklist
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Exhibiting - checklist

Exhibitions can be a great place to meet potential customers face to face. Here are the key steps to exhibition success.

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Q&A: Networking

Business strategist Elsa Caleb explains what networking is, and provides her top tips on the benefits it will bring to your business.

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Q&A: Pre-launch marketing

It's vital to make the market aware of your business if you're to make sales from the off. Here is some practical advice on how to do it.

Grou of people talking - PR for start-ups
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Q&A: PR for start-ups

Jane Lee of IT PR specialist Dexterity explains how start-ups can harness the power of effective public relations for the good of your business.

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Q&A: Personal branding

How do you look, behave or project yourself in a professional capacity? Does your personal brand give the message you want to project to customers?

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14 ways to gain free publicity

Some ideas are so powerful they generate publicity year after year after year. These 14 tips might encourage journalists to cover your business.