Looking after your customers

Exceeding customer expectations can help you attract and retain customers. Discover the benefits of customer service and how to achieve excellence.

Design tools

Q&A: Customer service

Derek Williams, Chief Executive of The WOW! Awards, explains how investing in staff training on customer relationships can make a real difference.

An unhappy customer calls a customer service line to complain

Handling customer complaints - checklist

A clear complaints-handling procedure enables you to resolve issues and maintain a positive relationship with customers. Use our checklist to better manage customers' complaints.

A row of weights in a gym

How I attract and retain customers

Ross Campbell of the Exercise Club in Clifton, Bristol, explains how he improved his business to attract customers and keep them coming back for more.