Looking after your customers

Exceeding customer expectations can help you attract and retain customers. Discover the benefits of customer service and how to achieve excellence.

Loyal customers buy more, more regularly, and will frequently recommend your business to others. Our guide to keeping your customers coming back.

Loyal customers can help your business grow. But do you know how many customers return or leave? Discover how to measure customer retention and churn.

Derek Williams, Chief Executive of The WOW! Awards, explains how investing in staff training on customer relationships can make a real difference.

From having a clear complaints-handling procedure to training staff and improving systems, use our checklist to better manage customers' complaints.

Ross Campbell of the Exercise Club in Clifton, Bristol, explains how he improved his business to attract customers and keep them coming back for more.