Sales and marketing

Marketing matters. It drives sales and helps promote your brand and products. Discover how to market your business and reach your target customers.

Sales and marketing - overview

Marketing matters. It drives sales and helps promote your brand and products. Discover how to market your business and reach your target customers.

Create a brand - overview

A strong brand sets your business apart and helps you to attract and retain customers. Learn how to create a strong brand image for your business.

Promote your business - overview

There are a multitude of ways to promote your business. This overview will help you identify the best methods of promotion for your business.

Sales techniques - overview

Effective selling is about stressing the benefits of your product. Discover key sales techniques from market research to overcoming objections.

Research your market - overview

Market research can provide you with insight into your market, competitors, products, and customers. This overview will help you research your market.

Trading internationally - overview

Exporting your goods can open up exciting new markets and increase your turnover. But it is not without risks. Read our guide to international trade.

Creating and optimising a website - overview

A well-designed website can be a highly effective marketing tool, promoting your business to people all over the world 24/7. Discover how to create a website that can bring your business to a whole new audience.

Group of employees sat around a table working on marker research

How can market research help me?

Market research can help you to identify your target consumer, find out what they think about your ideas and help you target the right market.

Two warning sirens on a clear day with a blue sky in the background

Free publicity for your business

One area where it can be difficult to keep costs low is marketing. But there are effective ways to raise your profile that just need time and effort.

Woman with megaphone - how I publicise my business

How I publicise my business

Janie Thomson applied for a match-funding grant through her local council and this helped with initial marketing costs. Here are her publicity tips.

A green sign against a blue sky saying 'Opportunity'

Spotting gaps in your market

Every business needs to stay fresh to be competitive. This may mean regularly refreshing your products or coming up with an entirely new offer.

Benchmark your business{{}}

Why benchmark your business?

Rather than being a pointless exercise in data analysis, benchmarking can help you to identify areas where you can make changes and make your firm more profitable.

A small business marketing business team plan their strategy

Market your new business

How to market your new business, including doing a SWOT analysis, developing a marketing strategy, creating a marketing plan and hitting sales targets

Multitasking doing the crossword and being on the phone

Planning your PR - checklist

PR activities can help spread the word about your business for little money. This checklist explains how to promote your business through the press.

Writing a press release

Writing a press release - checklist

Use this checklist to help you write an effective press release, including how to structure it, what you need to include and what format to use.

Exhibiting - checklist

Exhibiting - checklist

Exhibitions can be a great place to meet potential customers face to face. Here are the key steps to exhibition success.

A sign saying "The next bid thing" representing pre-launch small business marketing

Q&A: Pre-launch marketing

It's vital to make the market aware of your business if you're to make sales from the off. Here is some practical advice on how to do it.

Grou of people talking - PR for start-ups

Q&A: PR for start-ups

Jane Lee of IT PR specialist Dexterity explains how start-ups can harness the power of effective public relations for the good of your business.

Little boy in a hat and shirt shouting into a white megaphone to gain publicity

14 ways to gain free publicity

Some ideas are so powerful they generate publicity year after year after year. These 14 tips might encourage journalists to cover your business.

A shopper carries a red shopping basket in a shop aisle

Q&A: Sales technique

It takes skill, but training, practice and experience can help anyone get better at selling. Andrew Milbourn, sales director of Kiss the Fish, explains.