Sales and marketing

Marketing matters. It drives sales and helps promote your brand and products. Discover how to market your business and reach your target customers.

Sales and marketing
ARTICLE

Sales and marketing - overview

Marketing matters. It drives sales and helps promote your brand and products. Discover how to market your business and reach your target customers.

Create a brand
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Create a brand - overview

A strong brand sets your business apart and helps you to attract and retain customers. Learn how to create a strong brand image for your business.

Promote your business
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Promote your business - overview

There are a multitude of ways to promote your business. This overview will help you identify the best methods of promotion for your business.

Sales techniques
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Sales techniques - overview

Effective selling is about stressing the benefits of your product. Discover key sales techniques from market research to overcoming objections.

Research your market
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Research your market - overview

Market research can provide you with insight into your market, competitors, products, and customers. This overview will help you research your market.

Trading internationally
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Trading internationally - overview

Exporting your goods can open up exciting new markets and increase your turnover. But it is not without risks. Read our guide to international trade.

Man holding a pen showing market research on a piece of paper on a clipboard
FAQs

Market research FAQs

Use these handy FAQs to plan your market research, from research methods and costs to finding an agency who understands your needs.

Group of employees sat around a table working on marker research
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How can market research help me?

Market research can help you to identify your target consumer, find out what they think about your ideas and help you target the right market.

Two warning sirens on a clear day with a blue sky in the background
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Free publicity for your business

One area where it can be difficult to keep costs low is marketing. But there are effective ways to raise your profile that just need time and effort.

Woman with megaphone - how I publicise my business
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How I publicise my business

Janie Thomson applied for a match-funding grant through her local council and this helped with initial marketing costs. Here are her publicity tips.

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Spotting gaps in your market

Every business needs to stay fresh to be competitive. This may mean regularly refreshing your products or coming up with an entirely new offer.

Benchmark your business{{}}
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Why benchmark your business?

Rather than being a pointless exercise in data analysis, benchmarking can help you to identify areas where you can make changes and make your firm more profitable.

Market your new business
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Market your new business

Effective marketing starts with researching your market and competition - you can then plan who to sell to and how to reach them. Read our overview.

Planning your PR - checklist
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Planning your PR - checklist

PR activities can help spread the word about your business for little money. This checklist explains how to promote your business through the press.

Writing a press release - checklist
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Writing a press release - checklist

Use this checklist to help you write an effective press release, including how to structure it, what you need to include and what format to use.

Exhibiting - checklist
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Exhibiting - checklist

Exhibitions can be a great place to meet potential customers face to face. Here are the key steps to exhibition success.

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Q&A: Pre-launch marketing

It's vital to make the market aware of your business if you're to make sales from the off. Here is some practical advice on how to do it.

Grou of people talking - PR for start-ups
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Q&A: PR for start-ups

Jane Lee of IT PR specialist Dexterity explains how start-ups can harness the power of effective public relations for the good of your business.

Little boy in a hat and shirt shouting into a white megaphone to gain publicity
Article

14 ways to gain free publicity

Some ideas are so powerful they generate publicity year after year after year. These 14 tips might encourage journalists to cover your business.

Preparing your sales pitch - checklist
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Preparing your sales pitch - checklist

Selling can be intimidating, but our useful checklist will help your prepare a sales pitch that will persuade the customer, overcome objections and close the sale.

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Q&A: Sales technique

It takes skill, but training, practice and experience can help anyone get better at selling. Andrew Milbourn, sales director of Kiss the Fish, explains.

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Preventing shopping cart abandonment

It's easy to get upset when people visit your website, place products in their shopping cart but don't complete checkout. Chris Barling explains.