Sales and marketing

Marketing matters. It drives sales and helps promote your brand and products. Discover how to market your business and reach your target customers.

Exceeding customer expectations can help you attract and retain customers. Discover the benefits of customer service and how to achieve excellence.

A strong brand sets your business apart and helps you to attract and retain customers. Learn how to create a strong brand image for your business.

There are a multitude of ways to promote your business. This overview will help you identify the best methods of promotion for your business.

Effective selling is about stressing the benefits of your product. Discover key sales techniques from market research to overcoming objections.

Market research can provide you with insight into your market, competitors, products, and customers. This overview will help you research your market.

Exporting your goods can open up exciting new markets and increase your turnover. But it is not without risks. Read our guide to international trade.

A company website can reach customers globally, 24-hours a day. Discover the benefits of a company website, ecommerce and how to create a website.

Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.

Knowing your market is vital if you want to maximise sales and stand out from the competition. We explain how to find and use market information.

How to set a sales strategy that will help your business achieve its potential, from finding new customers to setting targets and performance reviews.

To be effective, your firm's brand identity must be consistent across your website, email and printed literature. Read our checklist.

Use this checklist to help to develop new products, from developing new ideas to setting budgets, deciding on product specification and prototyping.

Direct mail and email can be cost-effective ways of marketing your business, allowing you to reach large numbers of customers. Our overview.

PR helps you create good publicity, building your reputation with customers and others whose opinion matters to you. How to make the most of PR.

Exhibitions can be a great place to meet potential customers face to face. Here are the key steps to exhibition success.