Product development

Your product mix should be aligned with your wider marketing strategy. Some key considerations when your business is developing new products.

Product development - overview

Our guide to product development, including customer research, market positioning, the product life cycle and how to keep your product range fresh.

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The importance of quality assurance

Quality assurance is paramount in the development of new products. It helps build brand reputation, customer loyalty and minimises the risk of launching new products.

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FAQs

How to get packaging FAQs

Everything on choosing and sourcing the right packaging, passing on the costs to your customers and finding your way through the regulations.

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FAQs

New product development FAQs

Apart from a good idea, what do you need for successful development of a new product? These FAQs talk through the process from strategy to prototype.

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Preparing for ISO 9000 - checklist

The ISO 9000 family of standards helps businesses put quality management processes in place. Read our tips for getting accredited under ISO 9000.

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New product development

Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.

A lightbulb moment - innovation
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Make your business more innovative

Innovating isn't a luxury, but an essential if you don't want to be left behind. How to use innovation to improve and expand your products.

Product designer uses design software to develop new products
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Developing new products - checklist

Use this checklist to help to develop new products, from developing new ideas to setting budgets, deciding on product specification and prototyping.

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