Testing business ideas

To avoid starting a new business that's doomed to fail, you must test your business idea rigorously. Discover how to test your business ideas.

Testing business ideas - overview

To avoid starting a new business that's doomed to fail, you must test your business idea rigorously. Discover how to test your business ideas.

A close up of a smiling man surrounded by cartoons representing his good ideas
Article

Ten steps to developing your big idea

Many of us have a 'big idea': the idea that fuels our entrepreneurial dreams. But how can we make the transition from dream to business reality?

A start up business reviews the results of their market research
Article

Q&A: Market research for start ups

Before you start a business, you must carry out market research on your prices - it can be the difference between success and failure.

Two people sitting in a hanging chair reading books while drinking
Case study

How we developed our innovative product

Taking an idea from concept to a fully working, product is a massive challenge. Beau Spinks of TiiPii beds tells us how they developed their product.

Woman in a shirt and overalls stood behind the counter in a coffee shop
Article

How I found my market niche

After being made redundant, Allie Astell decided starting a business was preferable to finding another position in an uncertain jobs market.

Harira soup - how I started my cafe business
Article

How I started my cafe business

Djamel Ait Idir opened Algerian café-restaurant Khamsa in Brixton with his wife Sabrina - and a decade later, it's still going strong. Djamel tells us how he got started, and what he's learned along the way.

Hester moore lying back on grass while wearing a hoodie looking away from the camera
Article

How I run my seasonal business

For seven months each year, Hester Moore runs Festival Postcards, a unique postal service for those who go to music festivals. Here's how she does it.