Testing business ideas

To avoid starting a new business that's doomed to fail, you must test your business idea rigorously. Discover how to test your business ideas.

Testing business ideas
ARTICLE

Testing business ideas - overview

To avoid starting a new business that's doomed to fail, you must test your business idea rigorously. Discover how to test your business ideas.

Article

Ten steps to developing your big idea

Many of us have a 'big idea': the idea that fuels our entrepreneurial dreams. But how can we make the transition from dream to business reality?

Article

Q&A: Market research for start ups

Before you start a business, you must carry out market research on your prices - it can be the difference between success and failure.

Case study

How we developed our innovative product

Taking an idea from concept to a fully working, product is a massive challenge. Beau Spinks of TiiPii beds tells us how they developed their product.

Woman in a shirt and overalls stood behind the counter in a coffee shop
Article

How I found my market niche

After being made redundant, Allie Astell decided starting a business was preferable to finding another position in an uncertain jobs market.

Harira soup - how I started my cafe business
Article

How I started my café business

Djamel Ait Idir opened Algerian café-restaurant Khamsa in Brixton with his wife Sabrina - and a decade later, it's still going strong. Djamel tells us how he got started, and what he's learned along the way.

Hester moore lying back on grass while wearing a hoodie looking away from the camera
Article

How I run my seasonal business

For seven months each year, Hester Moore runs Festival Postcards, a unique postal service for those who go to music festivals. Here's how she does it.