Research your market

Market research can provide you with insight into your market, competitors, products, and customers. This overview will help you research your market.

Research your market - overview

Market research can provide you with insight into your market, competitors, products, and customers. This overview will help you research your market.

Market research for small businesses
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Essential guide to market research

The essential guide to market research for small businesses, covering desk research, field research, qualitative research and quantitative research

Man holding a pen showing market research on a piece of paper on a clipboard
FAQs

Market research FAQs

Use these handy FAQs to plan your market research, from research methods and costs to finding an agency who understands your needs.

A marketing team review the results of their market research
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Q&A: Market research

In the rush to get your product to market, it's easy to get carried away, but you must carry out thorough market research to check there's a market.

Group of employees sat around a table working on marker research
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How can market research help me?

Market research can help you to identify your target consumer, find out what they think about your ideas and help you target the right market.

Surveys, polls and quantitative research
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What is quantitative research?

Quantatitive research is about using polls, surveys and questionnaires to gauge customer opinion and gather feedback on your brand

A marketing team analyse the lastest qualitative market research results
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What is qualitative research?

Qualitative research is about finding out not just what people think but why they think it, as well as their motivations and feelings.

A green sign against a blue sky saying 'Opportunity'
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Spotting gaps in your market

Every business needs to stay fresh to be competitive. This may mean regularly refreshing your products or coming up with an entirely new offer.

Benchmark your business{{}}
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Why benchmark your business?

Rather than being a pointless exercise in data analysis, benchmarking can help you to identify areas where you can make changes and make your firm more profitable.