Research your market

Market research can provide you with insight into your market, competitors, products, and customers. This overview will help you research your market.

Research your market
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Research your market - overview

Market research can provide you with insight into your market, competitors, products, and customers. This overview will help you research your market.

FAQs

Market research FAQs

Use these handy FAQs to plan your market research, from research methods and costs to finding an agency who understands your needs.

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Q&A: Market research

In the rush to get your product to market, it's easy to get carried away, but you must carry out thorough market research to check there's a market.

Group of employees sat around a table working on marker research
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How can market research help me?

Market research can help you to identify your target consumer, find out what they think about your ideas and help you target the right market.

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What is quantitative research?

Quantitative research is about asking people their opinions in a structured way so that you can produce facts and statistics to guide your marketing.

A marketing team analyse the lastest qualitative market research results
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What is qualitative research?

Qualitative research is about finding out not just what people think but why they think it, as well as their motivations and feelings.

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Spotting gaps in your market

Every business needs to stay fresh to be competitive. This may mean regularly refreshing your products or coming up with an entirely new offer.

Benchmark your business{{}}
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Why benchmark your business?

Rather than being a pointless exercise in data analysis, benchmarking can help you to identify areas where you can make changes and make your firm more profitable.