Research your market

Market research can provide you with insight into your market, competitors, products, and customers. This overview will help you research your market.

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Research your market - overview

Market research can provide you with insight into your market, competitors, products, and customers. This overview will help you research your market.

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Market research

Market research helps you spot opportunities, reduce risks and make better decisions. How to find the information you need.

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Q&A: Market research

In the rush to get your product to market, it's easy to get carried away, but you must carry out thorough market research to check there's a market.

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Q&A: Market research for start ups

Before you start a business, you must carry out market research on your prices - it can be the difference between success and failure.

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Q&A: Marketing plans

Writing a marketing plan may seem unnecessary for a start-up, but in fact it's a vital tool that can help you focus your marketing activities.

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How can market research help me?

Market research can help you to identify your target consumer, find out what they think about your ideas and help you target the right market.

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FAQS

Market research FAQs

Use these handy FAQs to plan your market research, from research methods and costs to finding an agency who understands your needs.

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Spotting gaps in your market

Every business needs to stay fresh to be competitive. This may mean regularly refreshing your products or coming up with an entirely new offer.

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Ten ways to benchmark your business

Benchmarking provides a means to compare your firm against other businesses, and identify areas where you can improve your performance.

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What is qualitative research?

Qualitative research is about finding out not just what people think but why they think it, as well as their motivations and feelings.

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What is quantitative research?

Quantitative research is about asking people their opinions in a structured way so that you can produce facts and statistics to guide your marketing.

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Why benchmark your business?

Rather than being a pointless exercise in data analysis, benchmarking can help you to identify areas where you can make changes and make your firm more profitable.