Creating and optimising a website

There are many good reasons for creating a website for your business. A well-optimised website can help new customers find you, build brand awareness and showcase what you do. It can also help keep existing customers up to date with special offers and product launches.

A business website also provides 24/7 access to a wider, global audience, helping you reach customers beyond your local area.

The data collected from your website can help you tailor your products and services to customer preferences, create more personalised marketing activity and give you valuable insights to help you boost your online presence.

In addition to the content and resources listed below, you might also want to check out Your website and the content on Tech Donut on how to build a website.

Creating and optimising a website - overview

A well-designed website can be a highly effective marketing tool, promoting your business to people all over the world 24/7. Discover how to create a website that can bring your business to a whole new audience.

A website designer reads a client specification document and sketches - wireframe layout design for responsive web content
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Pay monthly websites vs one-off cost websites

These days, almost all businesses need a website. But what's the best way to build one? We look at the main options, subscription-based template websites and bespoke, designer websites.

A finger clicking on 'WWW'
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Setting up a website - checklist

So you've decided you need a website. Before you go bowling in, following these steps can help ensure you get your site right first time.

A shopper walking through an isle in a supermarket
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Selling through multiple channels

Customers who shop across multiple channels spend more - but accommodating their behaviour can be difficult. How to operate a multi-channel strategy.

Woman lying on the floor with her laptop smiling having made an online sale
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How to boost online sales

Chris Barling, chairman of ecommerce and EPOS software supplier SellerDeck, seeks insight from his customers about how to boost online sales.

A woman places an online order via her mobile phone
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Sell more to your website customers

Getting people to visit your website is only half the battle. Chris Barling provides tips on how to sell more to customers once they're on your site.

An abandoned shopping cart in a car park
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Preventing shopping cart abandonment

It's easy to get upset when people visit your website, place products in their shopping cart but don't complete checkout. Chris Barling explains.

How Nic and James Auckland set up their online business Luna Spas
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Start up story: Luna Spas

Discover how a £1 eBay advert quickly grew into an online business with a £1m turnover. Read the story of Luna Spas.

Woman using her phone to make an online purchase from an online selling phone shop
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Online selling - how to get it right

Chris Barling, CEO of ecommerce software supplier SellerDeck, shares his tips for online selling and says that normal business rules still apply.

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