Setting prices

Setting prices is a crucial task and getting it wrong can be disastrous for your business. Find out how to set prices to maximise profitability.

Ask people to pay too much and they will stop buying: too little and your profit margin slides. Here are seven ways to price your product accurately.

Our free downloadable product pricing calculator works out how much you should be charging to cover your costs and make a profit

When you are selling, how do you handle the objection that you are too expensive? Here are four ways to help you sell without having to cut prices.

Pricing guide: how to get your pricing strategy right to maximise profits, boost sales, keep prices competitive and protect your margins.

Need-to-know answers to ten questions frequently asked by small-business owners when they need to set prices for their products or services.

Competing on price threatens your margins and your reputation. Ben Dyer explains why small business owners should avoid price-cutting.

Pricing is one of the most important aspects of your business to get right. Find out what you need to do before putting a price tag on your product.

Value-based pricing is about coming up with a price that your customers are willing to pay. Pricing strategist Mark Stiving explains.

Price comparison websites do a great job helping consumers find good deals, but they can also be useful to small business owners if used properly.

Regular sales are vital for your business. So how can you ensure your products and services remain keenly priced and relevant to your market?

Increasing prices involves risk, but if you handle things carefully you can avoid upsetting customers, while achieving your goal of boosting margins.