Setting prices

Setting prices is a crucial task and getting it wrong can be disastrous for your business. Find out how to set prices to maximise profitability.

Setting prices
ARTICLE

Setting prices - overview

Setting prices is a crucial task and getting it wrong can be disastrous for your business. Find out how to set prices to maximise profitability.

Computer screen with sale writing on it
Article

Seven ways to price your product

Ask people to pay too much and they will stop buying: too little and your profit margin slides. Here are seven ways to price your product accurately.

FAQs

Pricing FAQs

Need-to-know answers to ten questions frequently asked by small-business owners when they need to set prices for their products or services.

Don't compete on price
Article

Don't compete on price

Competing on price threatens your margins and your reputation. Ben Dyer explains why small business owners should avoid price-cutting.

Roll of receipts printing paper
Article

Choose a pricing strategy

Pricing is one of the most important aspects of your business to get right. Find out what you need to do before putting a price tag on your product.

Paper game
Article

Why value-based pricing works best

Value-based pricing is about coming up with a price that your customers are willing to pay. Pricing strategist Mark Stiving explains.