Seven rules for a successful start up

Three employees all looking at a laptop together and making notes

Starting a new venture can be relatively quick and easy – it can often be done from your kitchen table in minutes. It needn't cost the earth either. Google Workspace offers a range of plans that offer the essential tools you need to make starting and running your business quicker and easier.

The challenge begins once your business is up and running. We share seven simple rules for a successful start-up.

  1. Keep things simple. Avoid mixing and matching different systems and apps. Try to use tools that are familiar, intuitive and work together so there’s no steep learning curve. Google Workspace provides business versions of Google’s familiar tools, giving you more time to work on growing the business.
  2. Save money. Use tools that you can easily scale up and down as required. Don't waste money on services and capacity you don't need. Getting all the tools you need in one place also avoids the need for multiple subscriptions to different apps. Google Workspace offers three plans that can scale with your business.
  3. Look professional. Set up a business email address. It will make you look more credible and trustworthy. You can create professional email addresses for everyone who works in your business.
  4. Protect documents and data. You need to strike the balance between the ability to share files and folders quickly and easily with the need to keep them safe from prying eyes. Tools like Google Vault will keep your information safe while Google Drive makes it easy to access, share and control files.
  5. Stay organised. Use shared calendars that integrate with other tools to keep everyone in the loop.
  6. Stay connected. Keep in touch with teammates, customers and partners. Tools like Google Chat and Google Meet allow you to invite staff, customers or suppliers to secure video or voice meetings via a Calendar event or email invite.
  7. Collaborate. Make the most of team skills and knowledge by working together. Use shareable documents, presentations or spreadsheets in real-time, without the need to be in the same room. Tools like Google Slides make it easy to create professional, team presentations that are saved automatically so everyone always has the latest version.

Choose the best Google Workspace plan for your business

**Prices correct 18/08/25 (note special offers and limited-time offers may be available)

Google Workspace brings together all the familiar tools you love – with AI built in – into one subscription, starting from just £5.90 per month. Check out the packages to find the right option for your business.

Google Workspace Business Starter

  • Who: Best for solopreneurs, freelancers and new small businesses.
  • Headcount: Typically, fewer than five employees.
  • Benefits: It's the ideal first step for moving beyond a free Gmail account to get a professional custom email address and access to Google's core collaboration tools. It comes with the Gemini AI assistant so even the smallest firms can take advantage of AI.
  • Cost: £5.90 per user per month

Google Workspace Business Standard

  • Who: A step-up for growing small to medium-sized businesses (SMBs) with active teams that collaborate daily.
  • Headcount: Growing teams (10-50+).
  • Benefits: This plan provides more strategic tools, including significant pooled cloud storage and premium meeting features like video recording for training and documentation. Gemini AI is built-in to all the Google apps.
  • Cost: £11.80 per user per month

Google Workspace Business Plus

  • Who: Designed for mature businesses that handle sensitive data and have greater legal, security and data management requirements.
  • Headcount: Established teams and larger organisations. Up to 300 users.
  • Benefits: It offers advanced tools needed for enhanced security and compliance, such as Google Vault for data retention and eDiscovery, along with endpoint management to secure company information across all devices.
  • Cost: £18.40 per user per month

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