Your business name is a key part of your brand identity. Your business name appears on your website, your social media profiles, your business uniform and company vehicle, if you have one. You should also set up a business email address.
Sure, you could use a free email address, such as Gmail. But, when you're running your own business, you should have your own branded email address. It should be easily recognisable by your customers, easy to remember and look professional.
Google Workspace can give you a professional, customised email - as well as a host of other essential business tools. When you choose Google Workspace, you get access to business versions of all Google’s familiar tools, an integrated suite of tools including Calendar, Drive, and Meet. It’s an all-in-one solution for a new business.
What’s more, with Workspace you get Gemini, your very own AI assistant. Gemini works alongside all the Google apps including Gmail. With Gemini integrated into Gmail, a professional email address becomes an AI-powered assistant. This means you can:
- Get instant summaries: Gemini provides summaries of long email threads, so business owners can catch up quickly.
- Draft professional replies: Gemini's "Help me write" feature can draft or refine emails, check tone and fix grammar, saving time and ensuring a professional message every time. This feature has been shown to reduce time spent drafting messages by 30-35%.
- Find information instantly: Users can ask Gemini in the side panel to find specific information within their entire inbox (for example, "Show me attachments from my accountant").
What is a professional email address?
A business email address clearly identifies the email as either being sent to or from your business. Usually, a business or professional email address contains your name and the business name. For example, [email protected] . A branded, professional email address such as this is instantly recognisable, easy to remember and looks more professional than [email protected] or similar.
It's simple to create a professional email address using Google Workspace. It allows you to create business email addresses using your chosen domain and you can create email addresses for individual team members or teams such as [email protected].
Six reasons you need a professional email address
- Reputation: A business email address appears more trustworthy, more professional and more dependable. In short, it provides the credibility that is essential for selling your products and services to new customers.
- Response: Recipients are far more likely to open, read and respond to an email when they recognise the sender. A business email address can help you overcome the first barrier to email marketing success by letting customers know who the mailing is from.
- Branding: To reinforce your brand, your email address should marry with your business name, web address and social media handles.
- Marketing: If you're planning to incorporate email marketing into your marketing strategy, a business email address allows you to build your own email marketing lists and send regular emails to your target audience.
- Beat the spam filters: An email from a professional email address is far less likely to end up in a customer's spam folder. Your inbox is also far less likely to be clogged up with spam messages too.
- Scale the business: As your business grows, a professional email address brings several key benefits. It allows you to create email accounts for new team members. It saves time - no more forwarding emails to others. And it's easier to delegate work. It can also make your business look bigger to outsiders.
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