Business plan template

Group of people in blue shirts discussing a business plan

A well-written business plan is an essential tool for any business. Not only can it help you attract funding, it can also help you test your business idea.

What should I include in a business plan?

Most business plans cover the next 12-36 months and include the following:

  1. Outline the aims and goals for the business and how the business owner plans to achieve those goals.
  2. The background of the business
  3. Introduce the business' management team.
  4. Set of sound financial projections including:
    • profit and loss forecasts,
    • a breakdown of how much money will be required to set up and run the business,
    • sales forecasts,
    • pricing strategy.
  5. Overview of the market the business operates within, the customers the business plans to target and what marketing methods will be used.
  6. Assessment of comparative strengths, weaknesses, opportunities and threats posed by rivals within that market.
  7. The last thing to be written is usually the executive summary - which should appear at the front of the business plan. It rounds up all the detailed information contained in the main body of the business plan.

A business plan does not need to be a lengthy document but should provide these key elements.

Business plan templates

These simple and professional business plan templates from can help you set out your business idea, plan the road map for your business formation and help you attract funding.

Available in several file formats and easily customizable, these files are a great addition to your template library.

Download the business plan templates (charge applicable).

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