10 ways to get visitors to trust your company website

By: Sonja Jefferson

Date: 10 July 2009

Trust and credibility are big, big issues on the web. There are millions of websites out there, and not all of them are reputable. We web users are a suspicious bunch. How can your new start up website win our confidence?

Here are 10 ideas:

  1. Prove your authenticity by outlining the company background in the 'About Us' section: tell the company story.
  2. Make sure your content is fresh: add new content regularly, and date it so readers can see the site is not stale.
  3. Use 3rd party evidence - testimonials, endorsements and case studies from your customers. Highlight these and update them regularly; they're a really important credibility builder for your business.
  4. Show there's a bona fide company behind the company website: give full contact details and an address.
  5. If people get in touch via your website make sure they receive a swift reply.
  6. Cut the gobbledygook: use plain English, not jargon, business waffle or marketing speak.
  7. Tell them about the people in the company: create bios; use photos; participate in online social networking and link to these sites.
  8. Make sure the copy is free of typos and grammatical errors.
  9. Fill your site with authoritative, educational content focused on solving customer problems.
  10. Invest in professional-looking design, intuitive navigation and clear company branding on all pages of the site.
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