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Essential strategies for public sector marketing in the UK
The public sector represents a huge potential market, with thousands of councils and hundreds of separate government departments. But public sector marketing is complicated. Here’s how to do it.
Date: 7 May 2025 By:
Five ways to enhance customer service efficiency
Great customer service boosts user satisfaction, retention, and overall brand reputation. Discover five ways to improve your customer experience.
Date: 14 April 2025 By:
Why start ups can't afford to ignore email marketing in 2025
Email marketing remains an indispensable tool for start ups. Discover ten ways email marketing can drive growth, build relationships, and deliver a high return on investment.
Date: 3 January 2025 By:
Brits gear up to spend more on small businesses this festive season
Brits are increasingly prioritising purchases from small businesses over larger corporations this black Friday, new research from GoDaddy reveals.
Date: 20 November 2024 By:
Why your start up needs guided selling to scale successfully
These days, customers expect a personalised, curated buying experience – and that's where guided selling comes in. Discover how it can help you scale your business.
Date: 23 August 2024 By:
How to build an ecommerce loyalty programme
Ecommerce loyalty programmes can be particularly effective thanks to their greater reach, lower costs and scope for customisation based on available data. But there are some mistakes you must avoid.
Date: 8 July 2024 By:
14 ways sales automation can boost your business
Sales are the lifeblood of your business. Sales automation software can turbo-charge your sales, reducing admin, making customer information accessible and keeping your sales strategy on track.
Date: 9 October 2023 By:
Four rules a start up marketing business should live by
Start up businesses are characterised by rapid growth, limited resources, and constant innovation. Any marketing agency working with a start up business needs to adhere to these rules.
Date: 21 September 2023 By:
The value of online reviews
The majority of shoppers admit that online reviews have an influence on their buying decisions. Getting great online reviews can be a powerful and effective way to attract new customers.
Date: 10 August 2023 By:
In-house translator vs translation agency. What to choose in 2023?
If you're entering new, overseas markets you will need to be able to communicate with customers in their own language. But what's the best way to do that? Via a translation agency or in-house staff.
Date: 9 February 2023 By: