Would you put this in your shopping basket?

By: www.inafishbowl.com

Date: 7 June 2010

In the latest of our weekly blog posts from Marcela of Rico Mexican Kitchen, she'd like to hear your feedback on her new packaging.

I’d like to ask for your thoughts on branding and what messages the packaging is communicating and their appeal to you as consumers.

On the left hand side of the label, there is a stamp which reads “2 of your 5-a-day”. On the back of the label there is information about ways to use the product. We really want to communicate our passion for authenticity, healthy food, provenance and ethically sourced ingredients. We work with local growers and co-operatives in Mexico, but we don’t want to saturate the packaging with loads of writing!

Do you have any thoughts to share with Marcela? Add them to the comments section below.

You can find out more about Marcela on the interactive business website www.inafishbowl.com


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