Be brave enough to invest in your business

By: Fiona Humberstone

Date: 10 June 2011

Inspired by a post called Be Happy it’s Not Easy I read on Sarah Petty’s Joy marketing blog site, I wanted to share my thoughts with you about free marketing.

There is no shortage of experts who will tell you not to waste money on a website or smart brand identity – having you believe instead that social media will catapult your business to financial success alone. And there is probably no denying that somewhere out there, someone will have made their first million (probably selling info products) in spite of their “horror show” of a website. But they’re the exception, not the rule.

A powerful brand identity and website will attract the right sorts of client prepared to spend what you need to charge. It will differentiate you from your competitors and it will help you stay memorable. You can’t get that sort of design for free. To be honest, it doesn’t even come “cheap”. But the great news is, investing in marketing your business means your competitors can’t copy as easily as free marketing.

I’m not knocking free marketing. Social media is the lifeblood of my marketing activity – but only in conjunction with a range of activities. And it only works because I take myself seriously.

The problem of not being able to invest in your marketing because you’re not making any money is an age-old catch 22. I firmly believe that you need to invest in your business and get all of this right at the outset and the results will pay dividends. It’s all about being brave.

Ask yourself this: If I don’t believe enough in my business to invest in my brand identity and website, why should my clients?

Fiona Humberstone, Flourish design & marketing 

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