1. Assume you have something to offer
If you have doubts - why should anyone else buy what you have to offer?
2. Take the issues seriously, not yourself
You're not that important, honestly.
3. Sell yourself, more so than materials with a mark-up
Products have price points that are easier for the customer to guess. Services can be priceless.
4. Charge a premium price and do a great job
People like paying for high-quality goods and services. Don't sell yourself cheap.
5. Remember that corporate time moves slower normal time
Companies are slower than individuals.
6. Listen more than you talk
Otherwise you won't learn anything.
7. Be more positive than everyone else wherever you go
Who wants to have a meeting with a boring, negative person?
8. Don't distinguish between nice and nasty things to do
They all need doing, so just get on with them.
9. Whatever you plan to do, start now
Most things are easier than you think.
10. Remember: everything you achieve, you have done yourself
Don't just plough on indefinitely. Pat yourself on the back every now and again and enjoy your success.
Find out more about Kevin's latest book - What You Need to Know About Starting a Business
Kevin Duncan - business adviser, marketing expert and author