A matter of Pinterest

By: Matthew Lobas

Date: 10 April 2012

Pinterest now has an estimated 11 million users, with statistics showing that it’s already driving more traffic than Twitter, which is an astounding feat considering it’s only been around for two years as an invite-only service.

It’s already home to thousands of leading companies and organisations – including Coca Cola and the US Army – and many more are looking at how they can benefit from using this photo-sharing platform.

If you’ve never come across Pintertest until know, it’s a photo sharing service with a social twist. It allows you to “Pin” images to boards of your choice, whether from another person’s board, a website you’re browsing or photos from your computer. Basically, it’s the ultimate photo-sharing hub.

Okay, you might be wondering how your startup business can benefit from using an image-sharing social network. The answer is quite simple: every sector has imagery associated with it. Whether it’s pictures of a new product or staff member, almost every organisation has unused pictures. You can share these with your customers.

Pinterest is especially good for businesses operating in sectors such as fashion and clothing, photography, architecture, even the likes of tatoo artists.

If your startup is involved in women’s fashion, for example, you can create a specific board where you could share images of your latest clothing collection, with a handy description and link pointing back to your website. This would create great opportunities to share and interact with potential customers, not to mention keep them up to date with all the latest trends and clothes you offer.

Pinterest also features a handy “Pin it” toolbar that enables you to save images of interest that you have found while browsing other websites. These pinned images are automatically saved to a board of your choice and can then be looked back on for inspiration, ideas and further viewing at a later date.

Matthew Lobas, Account Manager at Pressat

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