A beginner's guide to online marketing

By: Rashed

Date: 4 February 2013

A beginner’s guide to online marketing /online marketing on key{{}}The internet has made it easier than ever before to find information. Hours, if not days, of going through newspapers, books and asking experts has been whittled down to a quick search on your favourite search engine.

With this increased level of trust in the internet, people are now becoming more accustomed to purchasing products online although there is still a significant proportion who prefer human interaction, as 45% of calls convert into sales at some point.

If you’re thinking of selling or marketing your business online, you should know it’s very competitive. But if done properly, the rewards can be great as well. Here are four quick tips to get you started

Become an expert in your field

As a new business with an online presence, gaining trust and customer loyalty can be difficult. The vast number of fraudulent websites means that users prefer to purchase products from sites they know of and/or feel they can trust. One way to gain this trust is to become known as an expert in your industry sector by creating a blog on your site and updating it regularly. Let your professionalism shine through by replying to comments on your blog and guest posting on other blogs relevant to your niche. 

Use social media to promote your business

Social media promotion is easy and it’s free, which makes it a marketing portal that should not be overlooked. Sign up to a social media site that you think would best suit your interests and post information such as news about your business, developments within your industry, new products as well as any special promotions you’re offering.

Analyse your site’s performance

Use tools such as Google Analytics and visitor level call tracking software to determine which parts of your site are converting the best. Once a cookie has been placed on your site, Google Analytics can show you which pages were viewed by your customers. This information can be used to determine which pages on your site and which marketing activity is converting and which are not.

Create specific landing pages

Unlike your homepage, which is designed to be the central page allowing access to other areas of your site, a landing page is designed to achieve a certain goal. This could be signing up to a mailing list, purchasing a product or even downloading an information pack. Use a landing page to help you increase sales of your products or services. Linking marketing activity for a particular product, for example, to the product landing page has been shown to significantly increase sales or enquiries for that product.

Rashed Khan has written this article on behalf of call tracking experts ResponseTap


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