Your business idea is virtually possible

By: Matthew Pink

Date: 5 June 2013

Your business idea is virtually possible/cloud on skySo you’ve got your idea. You’ve found the problem you want to solve. The niche you want to fill.

Now you’re thinking about how you’re going to make it happen. Where your HQ is going to be. Who you are going to get onboard. What your branding is going to look like. Everything.

But before you start making rash decisions regarding your expenditure at the outset on things like hardware and premises, take stock a moment.

Is it all going to be really necessary?

More and more, start-ups and small firms are making use of remote working possibilities afforded by WiFi, the Cloud and telecommuting.

Apart from being a way to cut your overheads pretty drastically, releasing some pressure on your cashflow, it also enables your employees to manage the demands on their lives more effectively - meaning that they are better placed to channel their full energies into your business, where they are needed.

By operating flexibly and remotely, you make your working processes more agile and can free up the cash that would be spent on things like heating, business rates and rent. On top of this, your employees save commuting costs and are more equipped to avoid any associated stress.

IT and software providers are wise to this shift within the start-up landscape and have created product suites for agile start-ups to manage the transferral and storage of data and communications more effectively and securely.

As the business-scape shifts and new markets open up, being more flexibly set up will put you in a good position to trade more effectively across borders. It might well be that your key market is not in the territory you originally thought. Were you to work inflexibly at the outset, you may not even ever come to that realisation and that market would go untapped.

Similarly, if you are in full-time employment and, as recent research suggests, are in the good number of employees who are dissatisfied with their current role, you might wish to be more like the sudden bloom of entrepreneurs springing up around the UK and start up your own project while still gainfully employed.

Remote working and Cloud technologies offer up ample possibilities to allow you to do just that and there is a multiplicity of advantages involved, your personal exposure to risk is lowered and you can adopt a trial and error approach until you have a more rounded and attractive proposition to your target market.

So, if you think your current career is not progressing in the way that you wanted or that you think you are ready to make your first entrepreneurial step, there has arguably never been a richer time to take your future into your own hands.

Matthew Pink works in digital publishing and covers topics including entrepreneurship and start-ups.

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