Keeping your SME rural

By: Guest contributor

Date: 19 November 2013

Keeping your SME rural/cottages in the CostwoldsMany business owners dream of one day expanding their SME into a global organisation based in the buzzing business capital of the big cities. While the thriving metropolitan atmosphere may seem like the best place for any business, this isn’t always the case.

Thanks to developments in technology and communications, keeping your business rural has never been easier, and comes with some real benefits. From employee satisfaction to publicising the business, there are limitless positives that come with working in the countryside.

Flexible working

From an operational point of view, it’s certainly much more practical to keep an SME based in a rural location. A small, slightly cheaper office is often enough for an SME that can then hire employees based around the country.

This will allow employees to converse with customers countywide without the cost and effort required to travel in and out of the city on a regular basis. Allowing some employees to telecommute to work will also increase employee satisfaction, resulting in a happier workforce and a higher quality of work.

The evolution of technology

When once it would have been impossible for a modern business to work within a rural area, the advancement of technology means a fully functioning and practical business can be ran effectively from the middle of a field!

Telecommunication has never been easier, while satellite broadband is an effective and practical means of internet access for those who do not have access to fibre optic broadband.

The grass isn’t always greener

Working in a major city may offer a somewhat more cosmopolitan atmosphere, but the benefits of the city rarely outweigh the negatives. Due to the sheer size of most cities, it’s next to impossible for smaller businesses to make their name known against the ferocious competition.

Employees often report lower work satisfaction when commuting on a regular basis, and potential customers will often enjoy the personal, SME approach to business that can be taken when working in a rural environment.

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