Proud of its local businesses yet firmly focused on maintaining its strong ties with Europe, Scotland is broadening its horizons in the wake of the COVID-19 pandemic. Smaller Scottish businesses, in particular, are turning to international SEO agencies to help them increase their online visibility, allowing them to continue selling their goods and services during these trying times.
Why should Scottish businesses work with international SEO agencies?
In keeping with their values, smaller Scottish firms often decide to trust international web marketing specialists. With their perfect grasp of both local and European markets, SEO experts such as the Eskimoz Agency can offer some unique insights into a business model that country-specific agencies may find too complex. The goal for Scottish businesses is indeed not to ignore their ultra-local client base but to encompass it in a broader, more diverse approach.
Having undergone several lockdowns, companies throughout Scotland are moving their activities online to mitigate the effects of the pandemic on their sales. This decision is allowing them to remain relevant within their own market but also enables them to reach a much wider audience. This is providing they do not fall into the trap of creating a website that nobody will ever see.
This is where the help of international SEO agencies can prove invaluable. Optimising one's website for an entirely local audience is a wasted opportunity as the internet knows no borders. However, ignoring the value of the local market would be a mistake too. Choosing to work with an SEO agency that operates in every major European country is the perfect way to branch out without losing the precious ties you have with your local customers.
Leveraging an international SEO Agency
Of course, such a major shift does not happen without a few alterations to your business model. This is where enlisting the help of an international SEO agency can make all the difference.
To leverage their expertise in ecommerce marketing, you need to be open to change. For example, the modes of communication with customers are not the same online as they are in a bricks-and-mortar shop. For Scottish businesses to thrive online, they often need to adapt their rhetoric to the habits and customs of the web, but also to their immediate competition.
SEO specialists can identify the most relevant key words to optimise a website. By studying both what internet users type when they are looking for a product or service and which terms are underused by the competition, they give your site the best chances of ranking highly in the search results. To achieve this, they may need to rework the content on your site's pages.
It is also important to understand that online marketing - or any type of marketing for that matter - cannot happen in a vacuum. Raising awareness online involves creating a buzz around your brand. Once again, to stand out from the crowd, adopting the right link-building strategy and utilising the various tools SEO puts at your disposal will prove crucial. International SEO agencies have connections throughout Europe that can greatly benefit Scottish businesses. This will allow you to make the most out of your local market without missing out on other business opportunities.
The economic uncertainty companies are finding themselves in makes it challenging to invest in marketing of any kind. Yet, as purchasing habits are undergoing a major shift, now is the time to put the emphasis on growing your business. SEO provides a cost-effective means of doing exactly that. It is easy to implement and offers long-term results, making it an ideal solution for Scottish businesses setting up their online presence in the wake of the pandemic.
Copyright 2021. Guest article edited by the Donut Blog Team