Machine learning and its growing role in business


Date: 9 September 2021

Machine intelligence (MI) is intelligence exhibited by machines.

After artificial intelligence and the wild predictions on its revolutionary role in the future, machine learning is the latest controversial topic. Discussions about its significance and its role in the world of business have stormed the internet. You can get an idea of the importance of machine learning from the fact that it is a central part of the operation of successful enterprises like Facebook, Google, and Uber. Its ability to give enterprises a view of customers' demands and business operational patterns has made it a pivotal competitive differentiator among the companies, increasing the worth of a machine learning development company.

What is machine learning?

According to Wikipedia, machine learning is the study of computer algorithms that, with the use of historical data and experience, improves automatically. Building a model with the help of training data and prediction without being explicitly programmed to do so. Machine learning being a subset of artificial intelligence allows software applications to become more accurate at predicting outcomes without being programmed to do so. Fraud detection, malware detection, and business process automation are a few of its practical implementations.

The different types of machine learning include:

  • Supervised learning: making use of labelled training data
  • Unsupervised learning: involves unlabelled data
  • Semi-supervised learning: this approach uses a mix of the two preceding types. 
  • Reinforcement learning: teaching of multi-step processes by use of reinforcement learning

Role of machine learning in the world of business

Machine learning has been widely adopted by many companies. Its offers many advantages including:

Anticipates spikes in demand

Machine Learning acts as an accurate forecaster in strategic business plan making and decision making. This is because of its ability to process a huge amount of unstructured information and find hidden insights, helping to detect and avoid many major risks. Machine learning can help businesses get an idea of potential risks by analysing data and as a result avoid or prevent them before they even occur. Moreover, the benefits of using it within your IT infrastructure to anticipate spikes in demand for a certain product and prepare the required resources and inventories in advance are numerous.


Automation in business with the help of machine learning is known as intelligent process automation or IPA. It allows businesses to automate their reminder and invoice processes. The advantages of machine learning in data entry are tangible, saving time and reducing the effort and repetition required for certain tasks.


Another advantage of machine learning is getting personalized information about the targeted audience. Machine learning uses data on historical purchases, online user behaviour (likes and comments for example), enabling automatic, highly personalized ads, targeting, and interest-based promotional sales collateral.

Predictive maintenance 

Predictive maintenance capabilities allow for patterns in the data collected from sensors in the equipment to be identified. It also enables businesses to spot changes in such patterns, and anticipate when a certain component is likely to fail. 


Machine learning offers intelligence security programs that aim to gather and process data about any cyber threat. It can detect even the slightest deviations in patterns and destroy a cyberattack before it does damage to your systems or data.


Despite predictions of a future full of robots with human-level intelligence that replace men in their workplace and offices, these apprehensions are baseless. Technology is more likely to improve human value and increase the quality of human jobs and human life in the future. 

Copyright 2021. Featured post made possible by Kamil Web Solutions.

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