What to include in a landscaping business plan


Date: 4 May 2022

Man unrolling grass while landscaping a garden

The US Small Business Administration describes a business plan as being central to how your venture will start, grow, and develop. It's the document that details your goals and plans how you'll make your business productive and profitable.

A business plan is a fundamental requirement for every business, including those in the landscaping industry. In this article, you'll learn about the must-include elements in a landscaping business plan.

1. Financial plan

Finances are the lifeblood of any business. Failure to spearhead your landscaping business towards financial security will eventually lead to its closure. For this reason, you should start right by planning your finances in detail. Here are some financial aspects you must include in the plan:

  • Start up costs - Calculate the amount of money you'll need to buy landscaping tools and equipment, such as lawnmowers, trimmers, leaf blowers, spreaders, sprayers, vehicles, lawn bags, shovels, pruners, steel-toed work boots, gloves, and eye and ear protection. Aside from the physical tools, you'll also need to invest in landscaping business software like Jobber to help you prepare estimates and quotes, sending invoices, scheduling appointments, and keeping track of customer information.
  • Funding - Specify the potential sources of funds for starting your business. It could be personal savings, commercial loans, contributions from friends and family, or investors. Remember to outline how you plan to repay any borrowed cash.
  • Sales projections - You should also estimate how much money you're likely to earn over the first three years. To this end, carry out in-depth research on how to price your landscaping services. The estimates will help you assess the feasibility of your venture. In essence, your revenue must exceed your expenditure. Otherwise, your business will be forced to close sooner or later.

2. Marketing strategy

Your target customers must know that you exist. That's the basis of marketing; getting the word out there about your newly-launched brand. There are dozens of approaches you could use to market your landscaping business, including the following:

  • Listing your business in local directories
  • Networking with prospects at regional trade shows
  • Distributing flyers door-to-door
  • Running Facebook ads
  • Building an email list and sending out newsletters or offers periodically
  • Pay-per-click advertising on popular search engines
  • Content marketing through your business website
  • Wrapping your car with your brand's posters

3. Competitor analysis

It's doubtful that your company will be the only landscaping firm in the area. That said, it's critical to know your competitors inside out. You should learn more about the following info:

  • What services they offer
  • Their pricing strategies
  • Their weaknesses, strengths, and values
  • Their approach to advertising
  • How they engage with customers
  • Current discounts and promotions

Knowing these details will help you position your new landscaping business in the market. For example, using the information above, you can craft an ingenious product differentiation strategy that will bring many customers your way.

4. Management team

You'll need a capable management team to help you with office duties and laborers to do the actual job out in the field. Right from the start, you must go into detail about how you'll go about hiring these team members and designate a salary figure for each staff member or role.

It's critical to get the right people to join your team with a mix of technical expertise as well as interpersonal skills required for the job. Consider how you will assess candidates that apply to work with you and how you will onboard them.

5. Operations plan

Your business plan must include details of how you intend to operate your business. First and foremost, you should define how you'll handle short-term tasks like serving customers, cleaning your tools and equipment, purchasing supplies, and processing payroll. Next, you should include longer-term goals like how you will acquire high-quality landscaping equipment and when you would expect to do this.

6. Customer analysis

This section of your business plan should categorise your target customers into both demographic and psychographic profiles. Demographics look into elements like gender, age, location, and income level. Psychographics is all about your target customers' likes, preferences, beliefs, tastes, culture, and values. Creating detailed customer profiles will help you know how to create targeted ads for them.

7. Company profile

Your business plan won't look complete without essential details about your business. Here are some of the particulars you must include:

  • Mission statement
  • Vision statement
  • Company name
  • Company's legal structure - that is, whether it's a sole proprietorship, partnership, or limited liability company
  • Overview of team members
  • List of services you offer
  • Your values


A well thought out and considered business plan is essential if your landscaping firm is to flourish and grow. Include a detailed financial plan, marketing strategy, competitor analysis, company description, customer personas, and operations design. The more detailed it is, the better you can visualize where your landscaping business is going. The better the plan, the greater the chances of success.

Copyright 2022. The article was made possible by site supporter Jobber.

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