How to make a real success of ‘digital transformation’


Date: 10 June 2022

Representation of a digitally transformed city

Digital transformation has been a bit of a buzzword in business for many years as companies move from old fashioned analogue systems and ways of working towards digital, technological methodologies.

As technology continues to advance, digital transformation isn’t just an option for businesses looking for a positive future, it’s essential.

Technology can help any business become more efficient and cost effective, help teams become more productive and collaborative, and transform the way businesses work to make them more successful.

But 'business transformation' will look different for every business and there’s no one size fits all approach that will work for everyone.

However, there are several steps you can take that can make the process easier and increase your chances of success.

Understand what digital transformation will look like

Digital transformation doesn’t just mean rushing in and bringing in all the technology available on the market.

You need to assess your business first and understand what processes or existing infrastructure could be improved. You then need to establish whether new technology, such as more advanced business mobile phones is the answer, or whether tweaking a process or two might have the desired effect.

One of the biggest mistakes businesses make, leading to failure, is that they have not established what it is they’re trying to improve so their digital transformation efforts have no focus.

This can lead to a few problems, one of which is simply not being able to assess the ROI of the tech investment.

Get employee buy-in early

This stage is critical if your digital transformation is to be successful. That said, employees are often the most overlooked part of a digital transformation because all the focus goes on the technology. Often, the introduction of any new technology or process is immediately viewed by employees as just another thing they have to learn or get to grips with.

So simply introducing new technology without consulting them isn’t going to work unless they understand why you’re doing it and, more importantly, what the benefits are going to be to them.

Have a small team to roll the tech out to first

One of the best ways to generate employee buy-in for digital transformation is to create a smaller team of advocates in the team who will promote the technology to their colleagues. This could be giving sales software to a few salespeople, so they see the benefits (and the increased commission). Before you know it, everyone else wants the same benefits.

It can work across any team and any type of technology. Choose a small number of employees to deploy the tech too first and give them training. Once they’ve seen the benefits, you’ll find it much easier to get buy-in from the rest of the team.

Invest in the right technology

This might seem obvious, but you’d be surprised how many businesses get this wrong. Once you understand what you need the technology for, you need to match your need with the right tech.

Often businesses can fail with their research and invest in whatever’s fashionable or what they look sounds best. This approach can leave you with tools that don’t accomplish what you need meaning you must adapt your business to fit around the tech, or you end up overpaying for advanced tech or software that delivers functionality that you simply do not need.

Plan a roadmap for deployment

Investing in your technology is only one stage. Once you have the tech, you need to plan how you'll roll out the technology or software. Your plan should cover the entire roll-out from start to finish - from the initial launch to going company wide and monitoring the initial success and any ongoing improvements you’ll need to make.

Invest in employee training

A failure to invest in employee training during digital transformation projects fail is another major reason projects fail. Just because a business has invested in new technology, they cannot simply expect employees to work it out on their own. That is never going to happen.

When investing in new technology, make sure you also allocate time and budget to train your employees how to use the tech you’re bringing in. This ensures your employees know how to use the technology to its full potential, rather than picking up bits and pieces as they go.

Investing in training can also result in uniformity and consistency in how employees use the tech and prevent the problem of employees using it in a way that it will only work for them.

Continually assess success

Finally, it’s important to understand that digital transformation doesn’t end with the introduction of technology into your business. You have to constantly review the performance of your new technology and judge if it’s having the impact you expected.

Digital transformation is an ongoing process, and you’ll have to assess and adjust to changes to make sure you’re getting the most out of any technology you invest in.

Improve your business with a true digital transformation

A successful digital transformation process can bring long-lasting success to your company, provided you take the time to carry out your research and choose the right technology based on your needs. But it requires some clear, direct and robust planning and assessment in order to make it a success.

Failing with your digital transformation can leave you with a bigger problem than the one you were trying to solve, so it’s critical you take the time to get in right. The rewards will be well worth it to your business.

Copyright 2022. Sponsored post by CommunicationsPlus.

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