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Chris Barling

SellerDeck

Joint owner

14

Contributions

SellerDeck

Globe House, Lavender Park Road

West Byfleet

KT146ND

About the company

Established in 1996, SellerDeck changed its name from Actinic Software in June 2012 and currently has more than 5,000 UK customers. SellerDeck supplies ecommerce software and EPoS systems to small and mid-sized companies that want to be in full control of their online business. The company's desktop application gives merchants control over key components such as hosting, payments, fraud detection and customer feedback without having to rely on third-party, cloud-based solutions.

About Chris Barling

Chris Barling is joint owner of SellerDeck, a company he co-founded in 1996. An ecommerce expert, enthusiastic entrepreneur and business angel, Chris has a passion for helping small businesses take advantage of new technology.

He has over 30 year' experience in the IT industry. Prior to starting SellerDeck, Chris held senior positions in Reuters and Cable and Wireless and spent time on the board of GLS (the UK's largest educational supplier).

Chris has written hundreds of articles on EPOS and ecommerce for a large range of small business magazines and websites. He has also published three books on ecommerce.

Chris is a keen Arsenal supporter and lives in Devon where he indulges his passion for sailing whenever he gets the chance.

CHRIS'S CONTRIBUTIONS

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Blog

Catching the slipstream of eBay and Amazon

The last few years have seen the rise of "online marketplaces" such as eBay and Amazon with them taking an ever larger share of the lucrative online shopper traffic. This provides both a threat and opportunity for smaller online retailers. Catch the slipstream of the big guys and it can be great, bu... ...

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Article

How ecommerce enabled our car care business to grow

Based in north-east Scotland, Polished Bliss is a small specialist car care business run by four passionate individuals. Here's their story. ...

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Article

How my online business survived early setbacks

Defrauded, burgled, but not beaten. How John Sollars and his company Stinky Ink harnessed the power of ecommerce to come up smelling of roses. ...

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How to boost online sales

Chris Barling, chairman of ecommerce and EPOS software supplier SellerDeck, seeks insight from his customers about how to boost online sales. ...

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Article

How to set up a successful online business

Many people dream of the perfect business, combining great profits with minimal effort. An online business can do just that. So where do you start? ...

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How to set up an online store

Chris Barling is the author of The Insider's Guide to Ecommerce: 440 business insights for the ambitious online retailer. Here's an edited extract... ...

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Article

How we set up our multi-channel motorcycle and scooter business Urban Rider

Times were tough when Will Starrit and Andrew Taylor took over a motorcycle accessory shop. However, they were soon bucking the downward trend. ...

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How we started our luxury whirlpool bath online business Luna Spas

It started with a £1 eBay advert, but quickly grew into an online business with a £1m turnover. So how did Luna Spas founders do it? ...

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Key considerations when thinking about selling online

Chris Barling, CEO of ecommerce & EPOS specialist SellerDeck, looks at what a potential start-up owner needs to consider when going online. ...

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Online business basics for mumpreneurs

One of the things I dislike about popular culture is how complex and nuanced debates are distilled down to black and white. Nowhere is this characterised more effectively than in the debate around working mums. “Can mums have it all?” the media frequently asks – often citing [highly s... ...

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Online selling - how to get it right

Chris Barling, CEO of ecommerce software supplier SellerDeck, shares his tips for online selling and says that normal business rules still apply. ...

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Preventing shopping cart abandonment

It's easy to get upset when people visit your website, place products in their shopping cart but don't complete checkout. Chris Barling explains. ...

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Sell more to your website customers

Getting people to visit your website is only half the battle. Chris Barling provides tips on how to sell more to customers once they're on your site. ...

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Selling through multiple channels

Customers who shop across multiple channels spend more - but accommodating their behaviour can be difficult. How to operate a multi-channel strategy. ...