S4E3 Start-up Story - Matt Mahatme of Lixir Drinks

Matt Mahatme of Lixir Drinks is our start-up story

Ex-bartender, Matt Mahatme, launched Lixir Drinks with his childhood friend Jordan Palmer in 2018. They spotted a gap in the market for tonics and mixers that combined big flavours with less sugar, fewer calories and nothing artificial. Matt and Jordan are proud disruptors who wanted to create a brand with an edge and a contemporary feel, with products that looked as good as they tasted.

Show notes

Business ideas

Intellectual property

Suppliers

Funding

Finding customers

Branding

About our expert

Matt Mahatme, ex-bartender, launched Lixir Drinks in 2018 with Jordan Palmer. They spotted a gap in the market for tonics and mixers that combined big flavours with less sugar, fewer calories and nothing artificial. Matt and Jordan are proud disruptors who wanted to create a brand with an edge and a contemporary feel, with products that looked as good as they tasted.

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Thanks to Dell Technologies for sponsoring series four of the Start Your Own Business podcast.

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Our partnership with Dell means you get top products at special prices and a personalised consultation from a dedicated tech adviser who will get to know the goals of your business. Find out more by emailing the Dell for Startup UK representative at [email protected].

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